Digital Growth for
B2B SaaS Companies
B2B SaaS companies often offer a promising basis for digital growth.
Due to their digital nature, we often find that B2B SaaS companies have a solid foundation. Nevertheless, they often fall short of their digital growth potential.This is due to a variety of reasons such as measurability, interlinking of CRM systems or campaign diversity.
With our many years of industry experience, we work in partnership with ambitious B2B SaaS companies - always with the aim of ensuring sustainable digital growth.
Highlights of successfully implemented projects for B2B Software companies
Generation of high-quality sales-qualified leads (SQLs) along the d.velop product portfolio
Development and implementation of a growth strategy to generate high-quality B2B leads in new markets (DACH and UK)
Development and implementation of a holistic growth strategy for B2B new customer acquisition via LinkedIn, Google Search and YouTube
Development and implementation of a growth strategy from performance marketing over the creation of creative advertising content to the implementation and testing of landing pages
Typical topics we work on
Continuous lead flow
How can we ensure the continuous generation of leads for our sales teams?
Lead scoring
How can we qualitatively evaluate leads early on in the process when the sales process can take several months to complete?
ROI transparency
How can we sharpen the measurability of our existing marketing measures and introduce a specific return-on-investment analysis?
Scaling potential
Which digital marketing channels are we currently neglecting that still have great potential for our new customer business?
IT infrastructure
Which new CRM systems should we use and how can we integrate them with existing systems?
Specialised marketing
How do we best work together with the specialist departments to ensure high-quality content in advertising?
Talk to our experts about your current growth targets
Insights
The most important success factors in lead generation for B2B SaaS companies
Over the last few years, we have been able to identify six success factors in the actual implementation of numerous B2B lead generation projects, which were found in varying degrees but significantly in the majority of successful projects.
Please contact us for an individual assessment of your digital growth potential.
What customers in the industry have to say about us
altitude supported us in the first 2-3 years, when we had not yet set up an in-house marketing team. altitude looked after all performance channels and also produced the necessary content. Thanks to this collaboration, we were able to grow extremely quickly and use all relevant channels right from the start!
Marius Stäcker
CEO ToolTime
Our growth services for B2B software companies
1. Strategy
- Digital sales strategy analysis: We analyze your existing sales strategy and identify potential for improvement based on our experience and best practices
- Growth potential analysis: We identify new lead generation opportunities in existing and new markets through targeted data analysis.
- Hypothesis-driven growth strategy: We develop and test data-based hypotheses to open up new marketing channels, target groups and product offerings
2. Performance
- Marketing channel check: We evaluate the effectiveness of your existing marketing channels and optimize them for maximum performance based on our proven 111-point check
- Hypothesis testing and scaling: We conduct data-driven experiments to identify and scale the most effective marketing channels
- Growth structures: We support you in setting up sustainable growth structures and processes
3. Creative
- Conversion-strong advertising material: We develop creative and effective advertising material that appeals to your target group and leads to conversions
- 360° marketing campaigns: We design and implement holistic marketing campaigns that play on all relevant channels
- Performance-optimized landing pages: We create landing pages and micro-page designs that convince your target group and convert them into qualified leads
4. Tech
- Technical development: We develop customized landing pages and funnels that increase your conversion rate.
- GDPR-compliant tracking: We implement data protection-compliant tracking solutions
- Reporting dashboards: We create clear dashboards that provide you with the most important KPIs at a glance
- CRM consulting: We advise and support you in selecting and implementing the right CRM system
Insights
We are happy to share our insights and best practices from the B2B SaaS industry with you.