Image Source: Polytec GmbH
Digital Growth for
technology manufacturers
Manufacturers of high-tech products are the backbone of industry and R&D. Even though they are pioneers in their specialist discipline, in many cases there is still a need to up their game when it comes to digital marketing.
For decades, manufacturers of high-tech products have typically left their sales success primarily to internal sales teams and have only utilised marketing to support trade fairs, mailings or press releases.
In times of digital marketing and lead generation, however, this often means that significant growth potential in the digital sector remains completely untapped
Highlights of successfully implemented projects in B2B technology sectors
Audit of existing digital marketing activities and derivation of recommendations for action
Joint development of growth potentials and digital marketing fundamentals
Development of a comprehensive digital growth strategy
and its operational implementation
Joint development of growth potential and digital marketing principles
Operational scale-up of performance marketing channels while meeting strict KPIs
Typical topics we work on
Continuous lead flow
How can we ensure the continuous generation of leads for our sales teams?
Lead scoring
How can we qualitatively evaluate leads early on in the process when the sales process can take several months to complete?
ROI transparency
How can we sharpen the measurability of our existing marketing measures and introduce a specific return-on-investment analysis?
Scaling potential
Which digital marketing channels are we currently neglecting that still have great potential for our new customer business?
IT infrastructure
Which new CRM systems should we use and how can we integrate them with existing systems?
Specialised marketing
How do we best work together with the specialist departments to ensure high-quality content in advertising?
Talk to our experts about your current growth targets
Insights
The most important success factors in lead generation for technology companies
Over the past few years, we have identified six significant factors for successful projects in the implementation of numerous B2B lead generation campaigns.
Please contact us for an individual assessment of your digital growth potential.
What customers in the industry have to say about us
The cooperation with altitude in the area of performance marketing has been an extremely positive and successful process for us. Our successes are the result of a close partnership with altitude; their expertise, efficiency and reliability make them a valuable partner for us.
Katja Henning
Marketing Communications lead at Polytec
Our growth services for technological manufacturers
1. Strategy
- Assessment of the existing B2B sales strategy from a digital perspective
- Structured potential analysis with regard to digital lead generation measures in existing and new markets
- Development of growth hypotheses for testing new marketing channels, target groups and/or new product offerings
2. Performance
- Assessment of the implementation quality of existing marketing channels via 111-point check
- Operational testing of hypotheses within existing or new digital marketing channels
- Scaling of digital marketing channels including the development of growth frameworks
3. Creative
- Development of high-conversion advertising assets for digital marketing channels
- Development and implementation of creative concepts for 360° marketing campaigns
- Development of performance-optimized landing and micro-page designs
4. Tech
- Technical development of landing, micro-page and funnel experiences
- Connecting different data sources & setting up reporting dashboards
- Consulting and support in the implementation of new CRM systems
Case Study
We are happy to share our case study on the collaboration with Polytec with you.