Performance marketing agency: Successful advertising and measurable growth

Performance marketing is a type of marketing in which the success of an advertising campaign is measured directly on the basis of predefined key performance indicators (KPIs). In contrast to traditional marketing approaches, where the focus is often on general brand objectives, performance marketing concentrates on concrete, measurable results and the direct impact of marketing activities on the company's success.

A performance marketing campaign offers several advantages that help companies achieve their marketing goals more effectively and maximize their return on investment (ROI). These include, for example, measurability and transparency, targeted alignment, budget optimization, real-time adjustments, rapid scalability and maximization of ROI.

A good performance marketing agency is characterized by several key features. By this we mean the following: A good understanding of the client's goals, data analysis expertise, a high level of expertise in performance marketing channels, a very good understanding of the client's target group and their needs, transparent communication, creativity, a certain degree of flexibility for the client and, of course, demonstrable success.

We believe that growth and progress is achieved through collaborative excellence. Our approach therefore centers on bringing together outstanding talent - bright minds with deep expertise - to work collectively for the success of our partners. Our multidisciplinary approach is anchored in four key disciplines: Strategy, Performance, Creative and Tech.

No. As you can see from our cases, we have already successfully supported companies from a wide range of sectors. These include companies operating in the B2C, E-commerce and B2B sectors. From large, medium-sized companies to start-ups from the Berlin scene, everything has been included.

A large number of cases can be viewed on the website https://www.the-altitude.de via our "Case Studies" tab.

For the majority of our customers, it's all about lead generation. However, we not only optimize for lead generation, but also take into account the actual business goals of our customers and the further qualification steps from lead to customer. This enables us to optimize the campaigns in the best possible way and to consider the value of the leads when optimizing the campaigns across the individual channels. Other common goals are page visitors in awareness campaigns, sales in the E-commerce sector or ROI key figures.

This depends on the testing scenario. In Meta, new ads, audiences or campaigns are usually tested in a new campaign with a predefined testing budget. This allows us to precisely define the testing set-up and compare the results with the results of other Meta campaigns. In Google Ads, on the other hand, the most common tests such as testing new ads, keywords or landing pages for a specific campaign or ad group are carried out via the "Experiments" area within Google Ads, which enables a wide variety of scenarios to be tested. Regardless of the testing options within the channels, we also use testing tools that can be linked to various CMS tools in order to successfully map individual test scenarios for our customers, such as funnel tests.

The costs of an online marketing consultation vary depending on the scope and complexity of the project. It is advisable to have an individual quote drawn up in a personal meeting to clarify the exact costs. At altitude, we always take your specific requirements and goals into account. Our aim is to offer transparent and fair prices that enable long-term cooperation on an equal footing. The investment in sound online marketing consulting usually pays off through the successes and growth increases achieved. Our expertise ensures an optimal balance between investment and added value for your company.

A typical project is divided into several structured phases. First, a thorough analysis and definition of the growth targets and framework conditions, including objectives, target groups and competitive environment, is carried out. Based on this, the channels and media budget are defined and the communication strategy is developed in the next step. The campaigns are then set up as well as the tracking for measuring success. After the launch of the campaigns, a reporting system is created to evaluate the progress of the measures and serve as a basis for the development of iterative tests.

We will get back to you within one working day and arrange an initial meeting where both parties can discuss a possible collaboration.

If you are interested, we also offer free account audits. To do this, we request account access for the advertising accounts of the platforms that are to be included in the audit. In the audit, we identify any errors in the set-up and highlight unused potential, which we present in a subsequent meeting.

We develop a customized performance marketing strategy that is tailored to your company's individual goals and growth opportunities. Through a focused approach, resources are used efficiently to enable long-term and sustainable growth. We draw on our proven growth marketing process, which we have developed over many years and countless projects.

All performance marketing measures are broken down and evaluated by us at campaign and ad group level. As campaigns, platforms and the competitor situation change dynamically, the budget allocation is reassessed on a weekly basis, resulting in media budgets being reallocated among channels, campaigns and ad groups so that we can ensure efficient use of the media budget.

In the first step, we select the channels and define the audiences within them. In doing so, we ensure that these reflect the best possible fit with the previously defined target group. When developing the communication strategy and a target group-appropriate approach in the ads and on the landing pages, the channel characteristics are taken into account. For example, a target group is addressed differently via TikTok than on Facebook or in a Google Search ad. Furthermore, the timing of the approach is taken into account. We differentiate here between initial targeting (prospecting) and repeated targeting (retargeting).

With all our performance marketing measures, we enable regular optimization of your marketing activities. Through ongoing analysis and adjustments, campaigns are continuously improved to achieve maximum results and accelerate growth. A/B testing, conversion optimization and the evaluation of KPIs are just some of the methods that contribute to continuous improvement.

Our online marketing experts use their experience to contribute fresh ideas and proven processes that often lead to new, innovative approaches. This encourages creativity and contributes to the development of innovative solutions that drive the growth of your business. The input of experienced professionals will give you valuable impetus to stand out from the competition and break new ground.

With an online marketing consultation with altitude, you benefit from expert knowledge and can be sure that we always have an up-to-date overview of the constantly changing digital marketing landscape. As a result, you will always receive strategies and measures based on the latest trends and best practices. You will gain access to innovative technologies and processes that will help keep your marketing efforts up to date and increase competitiveness.

Strategic development for sustainable growth is crucial for companies that want to strengthen their presence in the digital world and achieve long-term success. This is not just about short-term gains, but rather about creating a solid foundation that enables long-term and sustainable growth. That's why we recommend taking a holistic marketing approach based on data-driven decisions.