Our
Expertise
We are convinced that growth and progress are achieved through collaborative excellence.
Our approach therefore centers on bringing together outstanding talents - bright minds with profound expertise - who work collectively to ensure the success of our partners. Our multidisciplinary approach is anchored in four key disciplines: Strategy, Performance, Creative and Tech.
Strategy
Evidence-based strategies and in-depth CMO expertise form our basis.
As part of our strategic approach, we create holistic growth plans that generate concrete and tangible results for the business development of our partners.
Depending on the development phase of the product or service to be positioned, we adapt a variety of proven methods to define an optimised growth strategy.
Our strategic work comprises the following core areas:
Product & service clarification
Definition and differentiation of product features and service values.
Target group insights
In-depth understanding and segmentation of potential customers.
Communicative core messages
Development of a clear and convincing brand message.
Addressing target groups
Identification of effective channels and touchpoints for addressing customers.
Media planning
Strategic selection of digital acquisition channels and platforms.
User experience mapping
Understanding the entire user journey to further optimise touchpoints.
Tech stack growth
Use of state-of-the-art technologies for scalable growth.
Performance
Our performance marketing experts have learned in the biggest growth companies of the last 10 years.
Our team consists of experts in all sub-categories of performance marketing. They use their years of experience from companies such as Rocket Internet, Around Home and Auto1 to manage and optimise 7- to 8-figure media budgets per month in every project.
At the same time, we attach great importance to the efficient handling of media budgets of all sizes and always get the maximum out of 5- to 6-figure budgets.
With our tried-and-tested expertise, we convince on the common marketing platforms:
Creative
We combine strategic depth with creative brilliance for exceptional results.
Our creative team consists of experienced creatives in the text and art sector who contribute their versatile expertise in areas such as concept & copy, UI design, ad design and brand development.
We never lose sight of the big picture - because every brand touchpoint counts.
This team not only creates the creative underpinning for every growth strategy, but also designs every touchpoint that a potential customer might experience with our partners' offerings.
This includes conceptual development as well as the creation of impressive texts, graphics and designs - from landing pages and high-reach campaigns to the redesign of brands.
Our holistic approach encompasses the following levels:
Brand Development
Visual development of brands and provision of brand assets.
Campaign concepts
Conception and design of creative 360° campaigns.
Ad Design
Creation of performance-optimised advertising material for all common marketing channels.
Graphic Design
Creation of classic and unique graphic elements.
UI Design
Design of websites, landing and micropages.
Copywriting
Copywriting for performance marketing campaigns, websites and landing pages.
We combine timeless design with current trends.
In order to always generate the best possible creative output, we regularly seek dialogue with external talent. This allows us to integrate fresh perspectives and gain valuable insights from renowned creative agencies such as Dojo, Jung von Matt, Heimat, Saatchi & Saatchi and many more.
Tech
Our tech team combines front-end expertise with strategic product know-how.
Our specialisation in the innovative web development platform Webflow underlines our commitment to innovative excellence: it enables us to develop scalable and efficient web solutions that are not only technically advanced, but also leading the market in terms of customer experience.
We create scalable and well-structured web solutions.
Our expertise covers the following areas:
In an increasingly digitized world, we also emphasize the importance of data protection and compliance.
Our particular focus on GDPR compliance demonstrates our understanding of regional and global data protection requirements. Our expertise in tools such as Google Tag Manager in combination with leading cookie consent management tools such as Usercentrics and CookieBot ensures that our partners receive both innovative and legally compliant solutions.